Malaysia will experience a leading exhibition and conference with international flair come September as Multimedia Asia 2000 (MMA’2000) is set to take the industry by storm. Held from the 28th ~ 30th September at the Putra World Trade Centre, MMA is now in its 5th successful year. Organised by the National IT Council (NITC) of Malaysia with the co-operation of public, private and community interest sectors, MMA is known as the official presentation of the largest Information-Communication Technology (ICT) conference and exhibition in Asia.

This year, MMA will focus on the much talked about Knowledge Economy developments, appropriately themed "Towards a Knowledge Economy: Risk, Realities and Rewards". While past events centered on the MSC, the paradigm shift this year aims to bring the industry to a better educated level in terms of research and development in today's world of fast-paced evolving technology. This is in line with Malaysia’s move towards Vision 2020 and the recovering economy. The shift indicates the migration of the nation from concepts to practicalities.

The move towards K-Economy enables the broadening of the scope of information and communication technology (ICT) and multimedia to be used as a tool to evolve the MSC as a platform for further progress. The main objective of MMA will remain in that it will act as an international level conference and exhibition to cover areas which include the developments and contribution of the MSC initiative and the migration of the existing industrial economy towards a smooth transformation to a K-Economy. MMA will focus on being more business or econocentric with a view to the regional and international arena.